How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Building Your Business by Being Bold with Brooke Janousek
Posted by How I Built It on August 27, 2023 at 1:13 pm

Building Your Business by Being Bold with Brooke Janousek

They say fortune favors the bold, and that’s definitely the case for Brooke Janousek. After decades in the marketing industry, she decided…
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Why You Need to Keep a Digital Journal as a Creator with Andy Ayim
Posted by How I Built It on August 27, 2023 at 1:13 pm

Why You Need to Keep a Digital Journal as a Creator with Andy Ayim

“I don’t need to write it down because I’ll remember” is hopelessly naive. Sorry if that stung, but it’s true. You need…
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Summer Slow Down: 5 Tools I'm Trying
Posted by How I Built It on August 27, 2023 at 1:12 pm

Summer Slow Down: 5 Tools I'm Trying

It’s the summer and I just came off a ton of travel, so this episode is a mishmash of things and a…
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Want People to Find Your Podcast? Do More Than Just Tweet with Deirdre Tshien
Posted by How I Built It on August 27, 2023 at 1:09 pm

Want People to Find Your Podcast? Do More Than Just Tweet with Deirdre Tshien

I used to think that promoting my podcast was a matter of tweeting it (Xeeting it?) and hoping for the best. And…
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Grow Your Podcast and Generate Leads with Facebook with Philip Better
Posted by How I Built It on May 29, 2023 at 5:17 am

Grow Your Podcast and Generate Leads with Facebook with Philip Better

Brought to you by GapScout and TextExpander,To grow your podcast you need…Facebook?! That’s what Philip Better, self-described podcast mogul, says. But that’s…
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Spotify vs. Apple Music
Posted by How I Built It on May 26, 2023 at 4:51 am

Spotify vs. Apple Music

Today I’m tackling Apple Music vs. Spotify, and why I seemingly inexplicably use both!https://casabona.org/2023/04/using-spotify-more/ Get your FREE copy of my Automations Library…
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The Difference Between Email and Marketing Automation with Chris Davis
Posted by How I Built It on May 22, 2023 at 3:53 am

The Difference Between Email and Marketing Automation with Chris Davis

Brought to you by GapScoutIn my opinion, there’s nothing better than brainstorming ideas with a fellow Automator, and that’s exactly what today’s…
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How I've Configured my Stream Deck, Part 2: XL Page 1
Posted by How I Built It on May 19, 2023 at 3:27 am

How I've Configured my Stream Deck, Part 2: XL Page 1

In Part 2 of my Stream Deck Series, I’m covering Page 1 of my Stream Deck XL. Let’s Dive in!  Screenshot of…
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My 5 Favorite Automation Tools
Posted by How I Built It on May 15, 2023 at 2:59 am

My 5 Favorite Automation Tools

Brought to you by GapScout and TextExpander,Nowadays, there are tons of automation tools out there, thanks to the Chat GPT and Generative AI Revolution….
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Going Back to Bear Notes
Posted by How I Built It on May 12, 2023 at 8:07 am

Going Back to Bear Notes

If you’ve been following me for any amount of time, you will know that I take my note taking and idea capture…
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