How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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The feast and the famine are two staples in running your business, right? It’s doesn’t have to be! That’s the message from…
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A few months ago we heard from Amber Hinds about the importance of accessibility and how her WordPress plugin can help you…
GiveWP Acquired by Liquid Web! Interview with Matt and Devin
Big news in the WordPress space today: GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web….
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If you’ve ever worked for a bigger company, you know that it’s easy to get bogged down by software and other restrictions…
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Posted by How I Built It on May 2, 2021 at 11:02 pm

Why Authors Should Start a Podcast

Promoting your book can be a tough road – I know because I’m currently on it. On top of establishing trust, you…
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Posted by How I Built It on April 25, 2021 at 11:02 pm

Solving the Pricing Problem with Stephen King

Pricing is one of the biggest issues that freelancers and small business owners face. The worry that pricing too high will lose…
What Apple Podcast Subscriptions Means for Podcasters
Apple has officially announced Apple Podcast Subscriptions, a way for podcasters to offer paid podcasts directly through the Podcasts app. We’ll cover…
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When just starting your business, it feels like the only financial question you’re asking is, “How can I make enough money to…
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Posted by How I Built It on April 11, 2021 at 11:02 pm

Why Course Creators Should Start a Podcast

One of the most important things a course creator needs to do to sell courses is establish trust. Indeed you’ve probably heard…
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When you run a company focused on software for live events, you have no choice but to pivot when live events cease…