How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Changing the National Conversation About Money through Podcasting with Brian Bristol
Posted by How I Built It on April 12, 2023 at 2:35 am

Changing the National Conversation About Money through Podcasting with Brian Bristol

“We need to de-stigmatize lending money to friends and family.” It’s one of the first things Brian Bristol said to me in…
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How Niching Down Allows You to Charge More Without More Clients with Tara Claeys
Posted by How I Built It on April 11, 2023 at 8:33 pm

How Niching Down Allows You to Charge More Without More Clients with Tara Claeys

There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one….
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How to Find the Right Tools for Creators (and Why an Open Platform is Better) with Jack Kitterhing
Posted by How I Built It on April 11, 2023 at 2:32 pm

How to Find the Right Tools for Creators (and Why an Open Platform is Better) with Jack Kitterhing

Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning…
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Building a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls
Posted by How I Built It on April 11, 2023 at 8:30 am

Building a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls

5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator…
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Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi
Posted by How I Built It on April 11, 2023 at 2:29 am

Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi

What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi,…
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Introducing How I Built Bits
Posted by How I Built It on April 10, 2023 at 8:26 pm

Introducing How I Built Bits

Have you ever seen a great talk, video, or even podcast episode that dolled out some fantastic advice, only for you to…
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How Niche Content can get You More Sponsors with Alexis Grant
Posted by How I Built It on April 10, 2023 at 2:24 pm

How Niche Content can get You More Sponsors with Alexis Grant

How good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder,…
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Not Blowing Up on YouTube? BE PATIENT! with Hayley Akins
Posted by How I Built It on April 10, 2023 at 8:22 am

Not Blowing Up on YouTube? BE PATIENT! with Hayley Akins

Lots of people look at the overnight success of creators, and wonder why it’s not happening for them. But the truth is…it…
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How to NOT Burn Out While Using Social Media with Alex Marshall
Posted by How I Built It on April 10, 2023 at 2:19 am

Not Blowing Up on YouTube? BE PATIENT! with Hayley Akins

Not Blowing Up on YouTube? BE PATIENT! with Hayley Akins Feedback Subscribe Join PRO Sponsored by: Lots of people look at the…
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Generosity and the Future: My Favorite Christmas Story
Posted by How I Built It on April 8, 2023 at 2:07 pm

Low-Effort & High-Reward: Building a Sustainable Podcast Membership Program

Setting up a membership site can be a great way for content creators to tap into the subscription-based economy, monetize some of…
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