How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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How to Pitch the Media to Grow Your Audience with Brittney Lynn
They say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s…
Leveraging YouTube to Build Trust and get Leads with Jessica Freeman
Word of Mouth has long ruled the lead-generating roost for freelancers and small business owners. But that’s an untenable, unscalable business model….
How to Add a Google Doc in a Specific Folder with Your Stream Deck
One of my favorite things to do is easily automate input and idea capture from my Stream Deck. I’ve got two, plus…
Say it Again: Your Business NEEDS to be on TikTok with Alex Rossman
More and more, we’re hearing about why businesses should be on TikTok. As a creator, this can be a new place for…
Building a Successful Content Empire in a Crowded Field with Christine Pittman
Finding time as a busy creator or small business owner can be tough. But what about being a single mom, running a…
How Influencers Help Sell $5,000 Watches with R.T. Custer
Exactly how important is your marketing funnel? Ask R.T. Custer, who’s built a funnel that allows his company, the Vortic Watch Company,…
Who is the Pro iPhone for, and Other Creator Tools
One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service,…
Creating Better Online Courses (That You can Charge More for) with Wes Kao
Since leaving the classroom in 2016, I’ve missed one aspect of teaching more than any other: connecting with students in real-time, as…
Working Through Different YouTube Strategies with Alastair McDermott
How often should you publish? Should you use affiliate links? DO those 30-day challenges really help? Alastair McDermott and I are both…
A Winning YouTube Process for Building Trust & Getting Clients with Nicole Osborne
YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to…