How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Live Coaching: Launching a Course & Growing a Podcast with Alastair McDermott
Posted by How I Built It on April 19, 2023 at 3:28 pm

Live Coaching: Launching a Course & Growing a Podcast with Alastair McDermott

Today’s Episode is a little bit different. See, my friend Alastair McDermott has a couple of problems he’d like to solve: launching…
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Answering YOUR Questions about Podcasting
Posted by How I Built It on April 19, 2023 at 9:26 am

Answering YOUR Questions about Podcasting

It’s a listener questions episode! I thought it would be fun to round out the summer by answering some questions you’ve asked…
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How to Get More Traffic Through Back Links and Cold Outreach with Andy Cabasso
Posted by How I Built It on April 19, 2023 at 3:23 am

How to Get More Traffic Through Back Links and Cold Outreach with Andy Cabasso

Look. I get tons of backlinks and cold outreach every day. It’s frustrating and annoying. It’s frustrating and annoying because it’s blanket…
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The RIGHT Way to Run Ads and Build Funnels with Jason How
Posted by How I Built It on April 18, 2023 at 9:22 pm

The RIGHT Way to Run Ads and Build Funnels with Jason How

Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business…
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How to Create 1 Year of Content in 1 Day with Elizabeth Pampalone
Posted by How I Built It on April 18, 2023 at 3:20 pm

How to Create 1 Year of Content in 1 Day with Elizabeth Pampalone

Often, when it comes to launching, writing, recording, building funnels, or whatever else it is we need to do, it’s easy to…
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Building a People First Business with Lauren Kennedy
Posted by How I Built It on April 18, 2023 at 9:19 am

Building a People First Business with Lauren Kennedy

Sometimes you know you’re destined to run your own business. You work for companies and realize that you can’t really work within…
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Live Coaching: How and When to Monetize Your Podcast with Nathan Wrigley
Posted by How I Built It on April 18, 2023 at 3:16 am

Live Coaching: How and When to Monetize Your Podcast with Nathan Wrigley

It’s another live coaching call! This time I have podcaster and WordPress site builder Nathan Wrigley. We chat about how I format…
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Why Businesses are Missing out on TikTok with Rebecca Simon
Posted by How I Built It on April 17, 2023 at 9:15 pm

Why Businesses are Missing out on TikTok with Rebecca Simon

As an elder millennial, TikTok as a platform scares and upsets me. I’m not really sure how to use it to grow…
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Growing a Multilingual Newsletter (on the side!) with Maciek Palmowski
Posted by How I Built It on April 17, 2023 at 3:10 pm

Growing a Multilingual Newsletter (on the side!) with Maciek Palmowski

You’ve heard me say time and time again – build your list! If you want to grow your business, whether you sell…
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Why Subscriptions are Crucial to Your Business with John Warrillow
Posted by How I Built It on April 17, 2023 at 9:08 am

Why Subscriptions are Crucial to Your Business with John Warrillow

Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you…
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