How I Built It

Actionable Tech Tips for Small Business Owners. On How I Built It, Joe Casabona interviews tech savvy small business owners on how they built their products, services, and processes, from idea to execution. On top of important insight into their successes and failures, you'll get actionable advice to leverage tech and help your business grow.

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Solving the Pricing Problem with Stephen King
Posted by How I Built It on April 24, 2023 at 3:59 pm

Solving the Pricing Problem with Stephen King

Pricing is one of the biggest issues that freelancers and small business owners face. The worry that pricing too high will lose…
Why Authors Should Start a Podcast
Posted by How I Built It on April 24, 2023 at 9:58 am

Why Authors Should Start a Podcast

Promoting your book can be a tough road – I know because I’m currently on it. On top of establishing trust, you…
Are You Making These Mistakes with Your Membership? With Melodie Moore
Brought to you by Groundhogg and LearnDashWhile there have been big leaps in membership software in the last 5 years, membership sites…
Why Now is a Good Time to Build a SaaS with Jason Meller
If you’ve ever worked for a bigger company, you know that it’s easy to get bogged down by software and other restrictions…
GiveWP Acquired by Liquid Web! Interview with Matt and Devin
Big news in the WordPress space today: GiveWP, makers of the extremely popular WordPress donation plugin has been acquired by Liquid Web….
How to Audit Your Website for Accessibility with Bet Hannon
A few months ago we heard from Amber Hinds about the importance of accessibility and how her WordPress plugin can help you…
How to go From $200 to $16K in 3 months with Kelsey Kerslake
The feast and the famine are two staples in running your business, right? It’s doesn’t have to be! That’s the message from…
Why Speakers Should Start a Podcast
Posted by How I Built It on April 22, 2023 at 9:48 pm

Why Speakers Should Start a Podcast

Podcasting can be like your own personal stage. If you’re a speaker,  you have the opportunity to create your own portfolio of…
How to Achieve Financial Freedom with Travis Hornsby
Continuing a series on finances this year, today we tackle how to handle debt and invest in yourself and your business. Travis…
How to Write Email Copy that SELLS with Matthew DeFeo
You’ve heard multiple guests on this show talk about the importance of building your email list…but what do you do with that…